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Pilates Unfiltered

With an emphasis of supporting Pilates Professionals in 2024, Jenna Zaffino presents episode topics that marry practical business advice with real-world applications for the Pilates profession. Hungry for insider conversations? Listen to past interview episodes that explore human-related topics in the Pilates profession.
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Now displaying: Page 1
May 11, 2023
In this episode, we dive deep into the importance of crafting a value-driven business plan. Our host Jenna Zaffino, a successful entrepreneur and business coach, shares valuable insights into how to create a business plan that aligns with your core values and mission.
 
We begin by exploring the significance of values when it comes to starting a business. We discuss how understanding your values and defining them in your business plan is critical to achieving long-term success. We then move on to the process of writing a business plan that reflects these values. You'll learn practical tips and tools for identifying your unique selling proposition, honing in on your target demographic, and crafting a mission statement that truly resonates with your audience.
 
We also discuss the importance of market analysis, including analyzing trends and competitors, to gain a clear understanding of your position in the industry. The episode also offers a comprehensive guide on how to write the marketing and sales section of your business plan.
 
We end by discussing the final components of a business plan, such as the financial section and the company description. Jenna advises on how to structure these sections in a value-driven way, emphasizing the importance of including core values throughout the document. Whether you are a first-time entrepreneur or an experienced business owner, this episode is packed with essential tips and insights for crafting a value-driven business plan that will set you up for long-term success. So, tune in and learn how to create a plan that aligns with your values and resonates with your audience.
 
The episode with Jenna's administrator, referenced in today's episode can be found HERE.
 
The book referenced is The Accidental Creative by Todd Henry
 
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