In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.
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📚 Timestamped overview
00:00 Diving deep into online business and personal anecdotes.
04:44 Online opportunities limited, especially for women entrepreneurs.
10:00 Early Instagram user becomes Pilates unicorn sensation.
11:36 Social media's early timing shapes success.
15:12 Podcast and Pilates bring in sales.
18:57 Ask them why they use social media.
23:06 30 creative post prompts for Pilates teachers.
25:10 Engaging social media over quantity of likes.
28:42 Instagram is a communication and marketing tool.
33:58 YouTube content creation is rewarding and evolving.
37:41 Early TikTok community, supportive and random discovery.
41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.
44:19 Tips for creating valuable, engaging content at home.
48:30 Engage audience with specific Pilates questions. Inform content.
51:55 Focus on key platform for content distribution.
55:44 Strategy is key for successful social media.
57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.