Jenna's on Spring Break this year so we're sharing her latest episode of the Working Well Podcast - her new show! In this heartening episode, Jenna welcomes the visionary Taylor Elyse Morrison to unpack the complexities and joys of self-care in both personal and professional realms. Taylor offers a refreshing look into how she’s sculpting a space for genuine well-being through her company InnerWorkout and its forthcoming app. You'll learn about the strategic choices she’s making to connect with her audience, from the deliberate move towards platforms like YouTube to the considerations in marketing to maximize reach. Prepare to be inspired by Taylor’s dive into the importance of emotional intelligence, her passion for dance as a form of joyful movement, and the pursuit of presence in simple home projects. Be sure to check the show notes for links to InnerWorkout’s resources, including their self-care newsletter, podcast, and information on the eagerly anticipated app!
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In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.
Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144!
LINKS:
FREE DOWNLOAD: Get Your Website Checklist
00:00 Consider website feel, not just look for clients.
06:33 Web platforms evolved to offer variety of features.
10:34 Engage in website design, have a plan.
13:00 Consolidated content, clear navigation for effective website.
18:17 Avoid stock photos to truly represent diversity.
22:56 Consider class goals for website SEO strategies.
24:04 Find unique studio by highlighting differentiators.
30:08 Regular website maintenance essential for user experience.
32:44 Be bold and true to yourself.
34:54 Focus on experience, simplicity, and connection for success.
In this empowering episode of Pilates Unfiltered, Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct.
LINKS:
📚 Timestamped overview
00:00 Apologies for missing the episode, amazing trip.
04:20 Woman with hearing impairment supports brother in therapy.
10:17 Connecting with kids, patience, and powerful experiences.
12:43 Pilates brand not about Pilates, but experience.
16:45 Owner faced conflict between popularity and values.
19:03 Regular brand check-ins refine and adapt.
25:00 Selecting names and brand voice for studio.
26:11 Creating a brand can be challenging. Consider personality, tone.
31:44 Regularly showcase studio operations, integrate, involve clients.
36:00 Craft clear message, differentiate, define value proposition.
37:11 Unique value essential for attracting clientele. Differentiate.
43:10 Creating a strong brand for Pilates business.
44:37 Business coaching, join mailing list, inspiring stories.