In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.
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00:00 Series on avoiding session pitfalls, digital download.
04:16 Constructive interactions amid opposing professional opinions are possible.
06:56 Advocating for diverse perspectives and avoiding judgments.
12:27 Engage in meaningful online interactions for connection.
16:18 Pilates forum, inspiration, client engagement, content delivery.
18:06 Platforms, video, storytelling, and Pilates considerations.
24:15 Creating engaging and enriching movement-related content.
26:24 Inspire clients, share journey, debunk Pilates myths.
30:14 Use niche keywords in first 200 words.
33:46 Use conversational tone for better readability impact.
39:13 Get audience input, choose high potential topics.
40:03 Engage community, tailor content, embrace unexpected creativity.
43:09 "Podcast launching with inaugural episode in 2 weeks."
In this week's episode, "Building Online Community," Jenna delves into the world of online Pilates communities. She explores the pros and cons of online community building and provides valuable insight into determining if it's the right fit for you. With engaging questions, personal experiences, and practical considerations, Jenna guides listeners through the thought process of whether to embark on this endeavor. Join us as we navigate the exciting possibilities and potential challenges of building an online Pilates community. Stay tuned for valuable insights, personal anecdotes, and practical tips from Jenna's journey in the online community space.
LINKS:
00:00 Advance growth, receive feedback, commit time, collaborate.
06:16 Learning from online community engagement experiences.
09:01 Create a nourishing space for community connection.
13:45 Engage with experts, build interactive online community.
17:46 Feedback offered in question form fosters connection.
19:59 Using GPT chat to think of episode names. Appreciates community outreach during busy season.
22:23 New wellness show, interviews, advice, support. Follow! Like!
In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.
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📚 Timestamped overview
00:00 Diving deep into online business and personal anecdotes.
04:44 Online opportunities limited, especially for women entrepreneurs.
10:00 Early Instagram user becomes Pilates unicorn sensation.
11:36 Social media's early timing shapes success.
15:12 Podcast and Pilates bring in sales.
18:57 Ask them why they use social media.
23:06 30 creative post prompts for Pilates teachers.
25:10 Engaging social media over quantity of likes.
28:42 Instagram is a communication and marketing tool.
33:58 YouTube content creation is rewarding and evolving.
37:41 Early TikTok community, supportive and random discovery.
41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.
44:19 Tips for creating valuable, engaging content at home.
48:30 Engage audience with specific Pilates questions. Inform content.
51:55 Focus on key platform for content distribution.
55:44 Strategy is key for successful social media.
57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.